Creating a video SOP is easier than actually getting your team to use it on the floor. Especially when you're starting from zero, poor execution can turn into "a video collection nobody watches." Video SOPs are not just "resources"—they're a system.

Here are the practical tips, in order.

① Don't aim for perfection right away (start with three videos)

If you try to systematize everything from the start, you'll stall. Begin with three "high-impact" SOPs instead:

• The top 3 most-asked questions
• Tasks where new hires always struggle
• Work that produces the most errors

Think of the first round as an experiment—that's fine.

② Collect ideas for what to create from the floor

You don't have to decide "what SOP to make next" by yourself. You don't need to start with heavy skill audits either.

Use Dive's "Desired procedures" feature to let team members post what they need: "I want an SOP for this," "I got stuck here." Everyone—including new hires, View-only users, and Guests—can post. People who want the same thing can vote with "+1" to show priority.

• Team members can post what they need and what confused them—right when it happens
• Create SOPs in order of "+1" votes: you're making what's actually needed
• When you link a finished SOP to the request, the person who asked gets a "Responded" notification

Building from real floor needs cuts down unused SOPs. Learn more in How to use Desired procedures (idea board).

③ Create one success story first

Rolling out to everyone at once fails. Pick one person—someone open-minded, a junior team member, someone eager to grow—and have them use it thoroughly.

"I watched the video and learned it fast"—that success story spreads faster than anything else.

④ Don't make it one person's job (build a video culture)

It's fine if the lead person creates at first, but it falls apart if one person does it forever. The goal is this:

• Job owners Capture their own videos
• A culture of "re-Capture when things improve"
• Shared understanding that videos are assets

The trick: "Lower the capture barrier to zero (phone or screen recording is enough)" and "just Upload it—that's all."

⑤ Make it part of the job flow ("you'll miss out if you don't watch")

The biggest reason videos don't spread is "you don't need them to get work done."

❌ "Watch the video if you're stuck" → Nobody watches

⭕ "Confirm the video before asking a question"
⭕ "Training starts with watching the SOP"
⭕ "Practice after watching"

In other words, videos have to become part of the workflow itself.

Dive uses AI to reduce capture load and editing time. You don't need dozens of videos—one full video is enough. AI analyzes the explanation and movement to split it into steps, then creates titles and descriptions. Give it a try.